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Still No CEPA Terms, Still No Mango Resolution

October 22, 2026 · by India Japan Kaizen Team

India Japan Kaizen — Food Bridge Series, Part 6

Part 5 closed with a promise to check three things this week: whether the CEPA review has finally gotten its terms of reference, whether either government has said anything official about the mango ban, and whether Kewpie's Yamuna City plant has moved from proposal to groundbreaking. A week on, the honest answer on all three is no — nothing has moved. That is worth stating plainly rather than padding out, because a stalled thread is still the real state of the relationship. But two other things did move in that same week: one mango exporter stopped waiting on the ban and started building its own fix, and an August dispatch this series had missed finally puts a real number on how small Assam's matcha story still is.

The CEPA Review: Still No Terms of Reference

Part 5 quoted Commerce Minister Piyush Goyal telling reporters in Nagoya in late August that "we haven't started working on the terms of reference of CEPA yet, but we are open to expanding the scope, scale and extent of engagement." A fresh search this week turns up nothing newer: no published terms of reference, no joint committee meeting scheduled since the 7th one in Tokyo back in March, and no date attached to the "accelerate the review" language both prime ministers used at July's summit. Bilateral trade for FY2025-26 came in at roughly $27.5 billion, with India's own exports still stuck near $6 billion against roughly $21.4 billion of imports from Japan — the exact imbalance the review is supposed to address. Until a terms-of-reference document exists with a date on it, basmati and processed-food access remain things India has said it will raise, not things either government has agreed to negotiate.

The Mango Ban Has No Resolution — But One Exporter Stopped Waiting

Part 3 and Part 5 both covered Japan's suspension of Indian mango shipments certified after 25 March 2026, tied to a failed inspection at a vapour-heat-treatment (VHT) facility in Uttar Pradesh. Nothing has changed: no notice from Japan's plant-quarantine authority or India's APEDA confirming a lift has surfaced anywhere in this week's reporting, and the window the ban covered has already closed with no next season to test a fix on until spring 2027. What has changed is that at least one exporter decided not to wait for a government-to-government resolution. Gujarat-based Kay Bee Exports told the trade outlet FreshPlaza in July that it is building its own VHT capability in-house, citing roughly 40% growth this season and a push into new markets with strict quarantine rules — China, New Zealand, and Japan named specifically. It is one company's hedge, not a fix to the single-point-of-failure problem Part 3 priced out — one facility's inspection can still freeze an entire season for everyone else — but it is the first sign this series has seen of an exporter treating Japan's bar as a standing cost of doing business rather than a dispute to wait out.

Kewpie's Plant Is Still a Proposal — the Neighborhood Isn't Waiting

No board decision, land allotment, or groundbreaking for Kewpie's roughly ₹200 crore, 8-10 acre plant near Jewar has surfaced since Part 5 — it remains exactly where Part 2 first reported it in July, still pending sign-off from Kewpie's own board and from the Yamuna Expressway Industrial Development Authority (YEIDA). What has moved is everything around that plot. Noida International Airport, a few kilometres from the proposed site, began commercial domestic flights on 15 June 2026 with IndiGo, scaled toward more than 20 destinations by July, and still has international service promised before the end of this year. YEIDA's own board has kept approving neighbours for a plant that hasn't been approved itself: a 300-acre "Taiwan City" industrial zone in Sector 6 cleared in August, and, at a more recent board meeting, a 200-acre multimodal logistics park at Tappal-Bajna alongside early planning for an 8,000-hectare industrial node south of the airport — according to Indian property-trade press, not yet confirmed by YEIDA's own public statements. The 500-acre "Japanese City" Part 5 described, pitched at the same August investment meet, sits inside that same push. None of it carries Kewpie's name on a signed plot yet; the zone is filling in around a decision Kewpie itself still hasn't made.

The Matcha Bridge, By the Numbers

Part 2 told the story of Chota Tingrai Tea Estate's Matcha assamica as a technology transfer running in the opposite direction from Kewpie and Kagome — Japanese machinery and expertise building an entirely new tea category inside India rather than a Japanese company selling finished product into it. An August 2026 report in The Straits Times, which this series missed at the time, puts an actual number against that story for the first time: Chota Tingrai's matcha output for all of 2026 stood at roughly 250 kilograms, against the estate's regular green tea output of roughly 130,000 kilograms a year — meaning matcha accounts for somewhere around 0.2% of what the estate itself already produces. The same report has auction prices for the matcha lots climbing to roughly ₹3,000-3,800 per kilogram, and frames global matcha supply as still falling short of demand even at that price. It is the single clearest finished number this post has for any thread it checked this week, and what it shows is a real bridge that is still very small next to the business it grew out of.

What's Still Missing

The two structural gaps Part 1 named at the start of this series — Japan's strict safety system and the missing retail path for a mid-sized Indian brand — are unchanged five parts later. What this week adds to that list is sharper: a CEPA terms-of-reference document with a date on it, an official APEDA or MAFF notice on the mango trade, and a signed Kewpie land allotment or groundbreaking are the three concrete things this series has now been waiting on across two consecutive parts. Assam's matcha needs a second data point of its own — a next-harvest output number that shows the 250 kilograms growing into something larger, not just existing.

If you have direct visibility into the CEPA review's actual drafting process, Japan's plant-quarantine decisions on Indian mangoes, Kewpie's Yamuna City plans, or tea-estate matcha production in India — get in touch. This is exactly the kind of on-the-ground knowledge India Japan Kaizen wants to connect to the people trying to close these gaps.

This is Part 6 of India Japan Kaizen's Food Bridge Series, publishing weekly. Part 7 will check whether the CEPA review has a terms of reference by the time Noida airport's promised international flights actually begin, and look for Chota Tingrai's next matcha auction lot as a sign the estate is scaling past its first batches.

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